We would love to enter into a consulting partnership with you, helping you achieve the ultimate aims of your mission, both in practice and communication.

Introduction

WHO WE ARE: Peripheral Vision PDX is a film production company and training organization dedicated to celebrating the vision, narratives, and leadership of marginalized people. Our team of creatives can help organizations tell their story in a way that represents the values and culture of all partners – and breaks the traditional non-profit paradigm of beneficiaries being the passive recipients of a non-profit’s supporters.

WHAT NEED DO WE FULFILL: Many of the organizations we work with are led by people who do not come from the marginalized communities they seek to represent and even those led by minority leadership have sometimes adopted subtle but unhealthy communication habits and cultures from the mainstream. This can lead to a well-intended but an unwittingly negative representation of those being served by an organization. This type of representation can reinforce stereotypes and power structures and unknowingly undercut the organization’s mission. In these cases, the creation of video and other marketing materials can harm the organization’s mission more than uplift it.

WHAT WE OFFER: Peripheral Vision PDX offers services to help organizations understand how their messaging, governance, organizational structure and communication can better align with their values, vision and mission. It is hard from close up to view or understand the meta-narrative and communication habits of your own organization… but we can help.

Program Goals

1. Align internal and external communications with the values, vision, and mission of the organization.

2. Create awareness of the implicit biases of content creators and the way different audiences perceive the representation of marginalized communities in organizational communication.

3. Refine and enhance the representation of marginalized communities in future organizational communication and outreach.

Menu of Services – Organizational Development

1. An audit and scorecard that includes

   a) Internal and external communications messaging, channels, and collateral

   b) Marketing materials

   c) Existing photo and video assets

   d) Web and social media

2. Survey of staff, volunteers, donors, and community partners (beneficiaries) to uncover perceptions of entities within the organization’s ecosystem.

3. A set of recommendations to help leadership and staff include the perspectives of marginalized communities in the DNA of their organization.

4. Identifying and articulating current meta-narrative of the organization.

5. Creating new meta-narrative which future communications can be anchored to and tested against.

6. A set of recommendations for enhanced communications and marketing materials that more effectively serve marginalized communities and core organizational mission, along with narratives that responsibly reflect partner communities.

7. Recommendations for governance structures and organizational development that institutionalize change.

8. Executive coaching.

Menu of Services – Content Creation

1. Organizational overview film

2. Social media campaign content

3. Story videos for development

End Goal:

Peripheral Vision PDX Corporate Program helps organizations align their communication and organizational behavior with their core mission. It helps organizations achieve their long-term interests and increase fundraising and impact.

Contact: Email Sebastian at info@pvpdx.com